Customer Strategy

The primary concern for a business is its customer base. Everyone starts a business with the best intentions but these sometimes do not satisfy the needs of a customer. Your good intentions may not fulfill the desires of the customer in the way he wants it. This may require fine tuning a product or changing the structure of a service providing establishment. We at Mavenss have the expertise to help you out of any corner you may have worked yourself into.

• Our confidence comes from dealing with businesses all over the world. We bring objectivity into planning. Our first step is to get all possible information regarding your business from your executives and professionals.
• The end product for a customer should be such that he or she accepts it with open arms. It should be so good that the customer feels the desire to refer it to his peers. We might have the perfect sales pitch but unless the product is superb our sales are going to languish.
• Therefore every customer strategy involves soul searching and courage to face the truth about your performance.

Marketing Optimization

• We at Mavens focus on return on investment (ROI.) Every dollar you spend should bring back optimum return
• We do a detailed analysis of your total expenditure sheet and identify processes and services that are wasteful and not achieving their appointed goals. These are quickly eliminated in consultation with your executives. We believe in reaching a consensus and any change that we recommend is only done once it has been approved by your management teams. Thus we check all franchises given, all supporting agencies, all advertising and all training programs. Any expense that is not bringing in the desired result is quickly ended.

Customer Insight Enablement

• Data is the key to true management. It is our job at Mavens to gather all available data from you in order to gain a comprehensive picture of your organisation.
• It is imperative that your analytic team is using the data in the best way to get the required customer insight. Our team of analysts brings in their learning and combines it with the experience of your professionals to improve the in-house analysis procedures.
• Collation of data into two different segments of external and internal to arrive at a picture of who is saying what about your product and services. Using this data we come to that epiphany where we decide the exact methodology for achieving all set goals.

Demand Generation, Lead Generation

• The core of all our operations at Mavens leads to one thing only and that is demand generation.
• Good times or bad times, demand generation is a continuous process. We at Mavens do not sit back and relax after having achieved a target with your help. We believe in a sustained campaign of marketing which will create more and more sales.
• The tools we emphasize on at Mavens are all linked to the web. We accept the role of traditional advertising in the print media and television but we do end analysis- checks of its return on investment. If the returns are only fractional we focus through the net on our select audience.
• Executives are pushed to execute personal lecture programs as invitees at professional events. Seminars are organized and participated in. Worldwide webinars are held to expose our clients to the world view.
• A strategic part of the turnaround process is teaching an organization’s marketing professionals the value of leads and their generation. One lead handled properly can lead to profit gains of millions. Every possible source is tried by Mavens, but only above board, to generate new specific target oriented leads. Using the leads, teams of professionals open up new markets all over the world through emails, telephones and personal meetings.

Getting rid of Tunnel Vision

• In our consulting services experience at Mavens one curious fact that we have unveiled is that most managements with a modicum of success fall into the trap of tunnel vision.
• Clients stop looking at the entire picture. Complacency sets in.
• It is our job at Mavens to enter the arena and wake everyone up and show them everything that is visible from the data we gather from the client executives. We open the curtains and reveal the entire picture.
• It is a pleasant feeling to see the shock on a client team’s face when it realizes that it was not seeing something which was staring them in the face.

Customer Relationship Marketing

• Good customer relationship marketing has only one message, ‘we are here to stay.’ It is a professional way of bonding with the customer and in the process building such a strong brand that no competitor can dislodge it from its high pedestal.
• This is a very patient process. It involves moving your vision with every shift in the kaleidoscope which is the customer base. The people are the same. It is our job to add more customers to our base by interacting with the existing consumers and users of our products and services.
• This is a very human process and is based on good reading and listening.
• Feedback and acting on the feedback is the soul of this process. People want to be heard and our response should be sympathetic and corrective leading to a long term relationship.
• Customer relationship marketing is an assembly line of facts through research and direct customer contact. In the end it is all about people. We know at Mavens that we have to pick up the right stuff from the assembly line and send it back to the customer with a bouquet of positive intentions, practical performance and customer well being.